After a 2-year hiatus, Winnie Ama has made 2022 her glorious return to the music scene. Singles ‘Here I Go’ and ‘Awe of You’ were highly successful endeavours, landing on prestigious platforms such as BBC Introducing and Amazing Radio. How could not be that way? Ama’s musical matter is irresistible, kaleidoscopic Pop coated in R’n’B sensibilities and electronic elements. All is then enriched by her luscious, sultry vocal tone.
While Ama’s style is rooted in classic soul and R’n’B, her artistry takes on quite an eclectic shape, drawing from her poetry and writing roots to create balanced yet inspired modern lyricism, perfect for our tempestuous times. To note, she’s a holistic creative, championing a lead analyst role for ‘Why Not Her?’, a movement active in the fight against gender inequality in the industry.
‘Don’t Worry’ is Winnie’s latest effort, gearing up for an upcoming EP. If ‘Here I Go’ focused on bright and punchy electro-pop, the new record dives deep in sleazy R’n’B, shuffle beats and retro-synths, offering the listener a certain vintage vibe – although with modern charm. It doesn’t take long to realize this is Ama’s best output to date, signalling perhaps a change of pace in her career. She is certainly ready for brighter and bigger things.
Recommended! Discover ‘Don’t Worry’ on Spotify: