Having built a sizeable following over the years, Sano Hill has managed to claim his space in the Folk and Americana landscape, doing so with unmatched charisma and relatable lyricism. Frankly, it’s not a surprise that the project is doing so well, given the musical value constantly featured in its records. An enlightened and experienced songwriter, Hill guides the listeners through a stark rendition of human nature and behaviours, perhaps offering a chance for introspection and self-growth.
That’s exactly how ‘If Not Now, When?’ feels like. Featuring coherent storytelling, the album depicts the complex emotional process around a relationship that blooms and then comes to an end, highlighting how it all affects Hill’s artistic developments. Naturally, such complex lyricism is vastly reflected in the sonic material, modulating in brightness and poignancy as the records go on. ‘Sing Out Loud’ brings the record to a close with anthemic energy and fierce euphoria, signalling the start of a new phase in Hill’s inner conscience.
Hailing from Galway City, Sano has been reaching both Ireland and the US, showcasing the global appeal of his songwriting. ‘If Not Now, When?’ is out now, and it’s deserving of your time.
Recommended! Discover ‘If Not Now, When?’ on Spotify:
