There’s something unique in poptoken’s musical output. A forward-thinking electro-pop artist, the New York-based creative seems to approach his own artistry with a touch of leftfield flair, a quality we can fully appreciate in ‘That Day’, poptoken’s latest effort. A slow-evolving hymn, the track spends most of its time rolling through poignancy and nostalgia, something that’s further augmented by its hazy, minimal production.
Wrapping the listeners in cathartic musical energy, the single sees poptoken’s charismatic and quirky vocals dictate the lyrical rhythms, here delivered with class and confidence. It’s only towards the end that ‘That Day’ transforms from a slow-moving ballad to a hyperpop anthem, introducing a dancy beat and a more harmonies-heavy arrangement.
Speaking about the inspiration behind the track, poptoken explains: “I wanted to create a song that reflects the unpredictability of life and the importance of living in the moment. ‘That Day’ is about recognising that every day has the potential to be significant, whether it’s our last day or the start of something new. It’s a call to action to embrace life’s highs and lows with the same enthusiasm.”
Recommended! Discover ‘That Day’ on Spotify:
