A solid project with a definite foothold in global culture, Noble God is bound to surprise any keen listener, offering a fuzzy blend of trap tones and fiery, proud lyricism. Drawing inspiration from international trap and Delhi’s underground hip-hop scene, Noble God successfully takes Indian rap to a global audience, a trend that we have already seen evidence of in the past couple of years (see Hanumankind, for instance).
‘UH OH’ is the track that seals the deal for Noble God, and a further piece of the puzzle that will eventually lead to the Indian rapper’s upcoming LP. The record does a good job of maintaining a charmingly minimal stand, with vibrant trap beats and playful vocal samples providing the perfect sonic background for Noble God’s sharp, fiery lyricism, wrapping listeners in a tale of independence, resilience and growth. In it, the sonic voyager strives for success, overcoming all the difficulties along the way.
As he explains: “This track is about energy, movement, and the hunger to win—everything that embodies what we’re doing with BL$$D. It’s gonna be more than music; it’s gonna be culture.” BL$$D is none other than Noble God’s own clothing brand, a sign that the young creative resembles more of a holistic creative, aggressively cornering contemporary culture with his effervescent, euphoric personality.
Recommended! Discover ‘UH OH’ on Spotify:
