A curious, quirky and enigmatic effort, ‘Half a Sadday Saving Time’ marks our first encounter with eclectic outfit Mola Oddity. Hailing from Taiwan and the grasslands of inner Mongolia, the group is in all likelihood the most surprising and impressive artistic entity we have discovered in a while. Grandiose and elegant, Mola Oddity’s music output has recently been recorded in English, thanks to a translation of their debut album ‘The Other Side Of Hope’.
Opening up a new frontier for the project’s global reach, ‘Half a Sadday Saving Time’ is taken from that exact LP, and has now been given a stunning music video, courtesy of French director Laurent Nathan Grey and Japanese visual artist Baku Hashimoto (橋本麦). The hypnotising, ambiguous footage fits the sonic matter very well, wrapping around the track’s jazz flavourings and intimate disco grooves. Crepuscular atmospheres and otherworldly references make the video an absolute hit.
Speaking about the inspiration behind it, Mola Oddity explain: “We’ve got flowers that haven’t quite bloomed, turning into ugly, rebellious pimples on the face—representing all those life’s little annoyances that, just when you think they can’t get worse, explode into something unexpectedly beautiful. We kicked off planning in December 2023, and after five months of intense prep, filming finally took off in Japan.”
Recommended! Discover ‘Half a Sadday Saving Time’ on Youtube and Spotify:
