Has romance ever slipped past your hands? Ian Ward knows something about it. Sharing a message of hope and yearning for love, the Californian songwriter is adamant about his intentions: conquer attraction when it’s there, or lose it forever. Succumbing to love’s warm embrace or following one’s dream: that’s the question. ‘One Shot’ sings about it, taking a ‘carpe diem’ approach towards relationships and attraction. It’s a truly relevant message, especially in this day and age.
Built on simple acoustic settings, the record finds its winning character in dynamic guitars and simple drums, making for a playful, catchy and buoyant offering, one that’s very easy to digest. Yet, one that’s also deeper and sharper than it looks. Ward’s evocative vocals are the perfect match for such a vibrant single.
To go along with such aural energy, Ian teams up with director Simon Kienitz Kincade and Mutual Street Entertainment, crafting a striking bit of visual storytelling. The resulting video provides the perfect visual counterpoint to an already beautiful song. Depicting the American troubadour on the Los Angeles streets, it’s both epic and intimate, descriptive and iconic.
Recommended! Discover ‘One Shot’ on YouTube:
