Finn Doherty carries an important surname. Yet, his artistry is nothing like his older counterpart, Pete. Exploring an eclectic sonic formula balanced on elegant, charming pop and short bursts of indie energy, Finn absorbs the best of popular music, only to then spit out highly unique and peculiar material, including witty electronic features and luscious, evocative vocals.
‘KMU’ is the project’s latest effort, Doherty’s third single to date. In constant evolution, the British talent particularly excels with introspective, nuanced lyricism, delving into the tribulations of modern-day youth and the never-ending circle of broken relationships.
Describing the inspiration behind the track, Finn explains: “KMU comes as a seamless blend of introspection and restless energy, an ode to the overindulgence that often ensues from life in the city, fuelled by the desire to relive the euphoria of the first trip, the first kiss, the first encounter.”
Delving into the creative process behind the music video, he continues: “The video for KMU directly follows on from the Drop My Guard video, but this time it’s a lot more narrative, where that one was pretty abstract. It follows me through this night out where chaos ensues – I nearly get beaten up in the street, I get kicked out of a bar, it’s great.
I knew with this one that I wanted to have no miming until the second chorus to create this big impact moment, and this also allowed me loads of space to try and add to this story in a different way. It was weird, I found myself properly acting in this video, which was a lot of fun actually. Not many people have noticed that link from the Drop My Guard video, but it’s definitely something to pay attention to.
Big shouts to Atkin for co-directing the video, and to Samuel Robinson, Ray Njoku, Tessa Tide, and Paolo Tuveri. And of course Q4L and Sam Kutten for being magnificent co-stars.”
[Photo Credit: Gianmarco Rizzo]
Recommended! Discover ‘KMU’ on Spotify and Youtube:
