Exploring the depth of challenging mental health and its toll on relationships, ‘Don’t Let Me Fall’ is Elina Filice’s latest music video, a nuanced and introspective journey into the Canadian talent’s eclectic artistry. Built over an understated modern production, with seemingly upbeat breakdowns, the track reveals its true nature only in its lyricism, drenched in personal experience and self-reflection.
The track is given a second life after having been originally released a while ago; its new music video is a visual depiction of what ‘Don’t Let Me Fall’ stands for. Also a businesswoman (check out Drop Rocket App), Elina Filice reveals herself as a multi-talented, global creative.
Intrigued by the project, we caught up with Filice to find out more about her artistry and future goals… interview below!
Hey Elina, how is it going? we have been following your career since 2020, how have things evolved since then, and where are you at today in terms of your artistry?
That’s right, I think we first got connected during the “thinking of you” release. That was just my second big official release so it’s fun to look back on. Since then, that song hit 1.5 million streams on Spotify, I’ve played for audiences in new cities, and learned so much more not just about music and the business but also about myself and the world. The release strategy used to release that song, was organized through a piece of software called Drop Rocket (droprocket.app), which now helps independent artists manage their new music releases. But a lot has stayed the same too, like my original vision of helping people, putting my art out as authentically as I can, and seeing the beautiful world we live in.
Your current work is the result of a long journey; What first drew you to making music?
I come from a very musical family, and started music-making and writing at a young age. It wasn’t until University that songwriting became a big focus for me, and a few years later that I fully dove into becoming a singer/songwriter. Soon after I discovered how much I loved being in creative spaces. This led naturally to working in the music industry and then doing the music marketing & consulting I’m doing now.
You recently released a stunning music video for past single ‘Don’t Let Me Fall’. We think the song is ever-relevant, and as such we are happy to see it back. What prompted you towards making a music video for it?
The song, as well as the music video, are dedicated to anyone who’s experienced what the song is about: a mental health decline with love in the mix. It’s a dark and lonely place so I wanted to put words and pictures to this painful experience. The video is about visually imagining those feelings. The physical destruction visualizes self-destruction and helplessness, and hands tug and pull at me to represent the relentless pull of the darkness.
Do you feel more confident writing music alone, or within a team?
I usually write on my own, but I love a good songwriting session as well. I also love arranging songs with a band, its great to see what other people can bring to an original idea.
You are also an entrepreneur, and overall creative – is music your priority at the moment, and how does it all fit together?
I think I’m always going to be pulled between my different passions! I’m trying to see it now less as a tug-of-war and more as an ecstatic dance. My music, my business, and my other creative ventures all fit together under an original vision of making art and helping people. My music is not only self-expression and artistry, but a way for me to learn and explore the perils of the music industry, music marketing, and running a DIY artist business. Then it’s about taking all that I learn and using it to help other artists and creative businesses. Drop Rocket is based on a release strategy that I’ve been developing for the last few years. Now that release strategy is available for everyone to use in our brand new web app!
Being from Toronto, how would you define the music scene over there? We have been witnessing quite a few artists emerging from the Canadian city over the last few years…
The city has a rich history of music and art! I’ve actually spent more time outside of Toronto then inside it, but every time I make it back I’m amazed at not only the level and amount of talent, but how nice and welcoming people tend to be here too!
What are the next steps for your project? Anything exciting on the horizon?
On the music end: I have a new project coming out this summer (you heard it here first!) and lots more singles and collaborations in the pipeline. On the Drop Rocket end, we’re hard at work getting the word out and trying to reach as many independent artists around the world as possible, who want to grow their music businesses and level-up their releases.
