If you were looking for fierce, luscious and empowering rock stylings, you just found them. ‘On Me’ is exactly that, a slice of guitar-powered euphoria, anthemic choruses and hard-hitting saturation. Built over a fast-paced, playful groove, the record develops into a slightly nuanced and dark offering which in the main hook explodes into a hopeful call for self-growth. Catchy and relatable, the song is meant to be a banger.
Penned by BEECH LOVE, ‘On Me’ is part of a recent shift into more rocky territories, leaving behind majestic electro-pop and noisy synth work. This change seems to benefit from the American talent’s gritty vocals, charming, evocative and exuding tons of character. Based in San Francisco, BEECH LOVE looks set towards a glorious career, something that wouldn’t surprise us, at this point.
Describing the inspiration behind the song’s lyricism, he explains: “My goal as an artist is to provide an experience no other brand can offer. I have zero interest in imitating other bands or trying to be one. I don’t shy away from the fact that my songs are more produced than others, and instead use my unique background to my advantage. I simply do me and do it well.”
Recommended! Discover ‘On Me’ on Spotify and Youtube: