It takes courage to share your own music. A debut effort is a crucial step in any artistic journey; especially if the material in question is introspective and personal. Artela knows it well: unveiling her debut single, the London-based singer and visionary collects societal challenges and freedom of empowerment into an elaborate package, built on alternative, dark and haunting electronica.,
‘Seven’ is a worthy discovery: introduced by ethereal textures, icy synthesisers and leftfield drum machines, the track slowly evolves into a slow-paced, evocative slice of goodness. Artela’s spacious and luscious vocals give the record a certain pop flair, repeating lyrical concepts with obsessive strength. Produced by Dj and sonic wizard KYOSi, ‘Seven’ also anticipates an upcoming album, ‘Faceless Girl’.
Hailing from Taiwan, the young newcomer aims to shed light on her experience growing up in the Asian country, recounting the cultural struggle of adapting her unique and authentic personality to societal expectations. Not to mention the pressure put on women by old-school beliefs and legacy roles. As Artela explains: “It’s about the feeling of being watched. Because I’m different, I draw unwanted attention and it feels like I’m being followed or spied on by society.”
Recommended! Discover ‘Seven’ on Spotify: