Bailey Grey was an artist we stumbled upon earlier this year, and she’s been one of the most exciting discoveries in a while. Based in London, her EP ‘Oh, Mother’ seriously caught our attention, and it’s a record we find ourselves constantly returning to. Track two on the EP is a sonically upbeat and infectious little number called ‘BY DESIGN,’ though lyrically it tells a very different tale.
“‘BY DESIGN’ is what I like to call my existential dread ballad,” said Bailey. “I’ve been plagued by countless questions circling my mind about why we are here, what we are doing, what we have done already, and the future of humanity.”
From themes of capitalism and narcissism to self-empowerment and the relentless search for purpose, ‘BY DESIGN’ expertly captures the tension of our times. Crafting a tune that is as thought-provoking as it is catchy, it’s a masterful piece of music that stays with the listener long after it’s over.
Recently, Grey decided it was the perfect moment to bring the song to life with a captivating music video, and we are honoured to be able to share it with you today! Enjoy!
Serious tune alert! Enjoy ‘BY DESIGN’ on Spotify and YouTube now:
