Celebrated as “embodying the future of entertainment”, metaverse artist and digital avatar VNCCII has evoked countless reactions from global media. Some are more exciting than others, but there’s no denying that the project mirrors exactly the kind of tech-powered development the music industry desperately needs.
In this case, though, readers will be comforted by the notion that behind the virtual figure of VNCCII rests a talented human: holistic creative Samantha Tauber. Proficient in music as she is in visual arts and augmented reality, Tauber has recently unveiled ‘Hyper Drive’, VNCCII’s latest single. Built over punchy and icy electronic pop stylings, the song moves with gloomy charisma and unmatched energy, supercharged by Samantha’s luscious and fierce vocals.
Speaking about the inspiration behind the project she explains: “I believe that technology reflects our intentions as humans. It’s up to us to raise our awareness, recognise the inherent biases of AI, and use it as a force for Good. Humans are moved by art that expresses the originality and emotions of the artist. We connect and bond over the universally shared human experience.”
Recommended! Discover ‘Hyper Drive’ on Spotify:
