Catering to a reality that’s ever more chaotic and belligerent, Clay Joule returns with material that’s incredibly meaningful and inspiring – qualities that he’s got us used to. Writing about ‘Keep On’, we proudly declared: “He’s a true storyteller, constantly balancing enlightened themes with a charming contemporary flair, making the project’s songs ever-relevant and relatable”.
Well, he does it again; with his latest single ‘Cup of Joe’, Joule observes the way people are not able to talk to each other anymore, with conflicts and cultural clashes increasing the tension in society. Using a simple yet genius metaphor – the simple act of sharing a cup of coffee – Clay seeks to empower us all to find a path forward, one that includes common understanding and kindness.
As Joule explains: “The song is a clever nod to American slang for a cup of coffee. Undoubtedly, the song goes beyond the literal meaning of a cup of coffee. It serves as a metaphor, symbolising a unifying and pleasant shared experience”.
Recommended! Discover ‘Cup of Joe’ on Spotify and Youtube: