A highly evocative offering, ‘Videos’ works wonders in showcasing the eclectic and contemporary stylings of Brooklyn-based outfit Strawberry Launch. Championing a nuanced blend of elegant pop and indie rock, the group also delves into psych tones, especially when it comes to the many textures and modulations festering their sound. ‘Videos’ is the perfect evidence of that: introduced by shoegaze-inspired guitars, quite ethereal and fuzzy, the single rejoices from light drum grooves and mellow vocals, the perfect vehicle for Strawberry Launch’s introspective and cerebral lyricism.
More solid guitar tones are introduced in the chorus, putting the record at the borders between genres, making it a highly desirable and fascinating piece for every keen listener out there. Acting as the American band’s last release of the year, ‘Videos’ is a fitting end to a period of growth and evolution, especially in terms of artistry and technical prowess.
Delving into the lyricism behind the track, lead singer Riiza explains: “I wrote this song thinking about someone I had dated in high school, and how toxic we were for each other…we were young and had no idea how to handle things. I think they loved me, but I don’t think they actually liked me”.
Recommended! Discover ‘Videos’ on Spotify:
